Jill Rowley: Why Attaching Identity To Viewership Is Key To Video Marketing ROI
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Jill Rowley, Social Selling Evangelist at Oracle shares her perspective on the importance of attaching identity to video views in the marketing and sales process. Having an understanding of who watches which videos creates a breakthrough in being able to segment, score, and nurture leads. Jill comments on the value this provides the sales organization in starting targeted conversations.